People see the finished product—a polished crystal necklace, a curated pop-up table, a clean Instagram post—and assume it just kind of… happened. It didn’t. There’s a whole world behind every piece we put out, and I want to pull the curtain back a little so you can see what goes into this. SOURCING: RESEARCH FIRST, PURCHASE SECOND Every crystal in our inventory starts with research. Before I buy anything, I’m analyzing cost, comparing pricing across multiple suppliers, and ev

Welcome to Crystal Spotlight—a recurring series where we go deep on one crystal at a time. No fluff, no pseudoscience hype. Just real information backed by credible sources so you can make informed choices about the stones you bring into your life. WHAT IS CHEVRON AMETHYST? Chevron Amethyst—also called Banded Amethyst or Dogtooth Amethyst—is a naturally occurring variety of amethyst that features distinct V-shaped or zigzag patterns created by alternating layers of purple ame

I didn’t start this business with a plan. There was no pitch deck, no savings account set aside, no grand vision board on my wall. There was just me—a teenager in Inglewood who needed to make money and wasn’t old enough for anyone to hire. When I was sixteen, going on seventeen, I did what most people my age would do, I applied to jobs. A lot of them. But the reality was that most places wanted you to be eighteen. Application after application, the answer was the same: come b